StartupBros header image ≡ Menu

How You Can Profit From the Unknown: Becoming Antifragile


after this, you'll welcome obstacles

after this, you’ll welcome obstacles

“The general principle of antifragility, it is much better to do things you cannot explain than explain things you cannot do.” – Nassim Taleb

“Being an entrepreneur is an existential, not just a financial thing.” – Nassim Taleb

“They have turned the wolf into a dog and man himself into the man’s best domesticated animal.” – Friedrich Nietzsche 

The ideas in this post have been the most transformative in my life over the last couple years. I avoided writing about them because I didn’t feel I could. Finally, I feel that I’ve internalized, tested, and understand them deeply enough to communicate them with you.

This is a long post, but it could change your life and outlook in massive ways. I can say that without arrogance because these ideas aren’t my own, they’re Taleb’s.

Nassim Nicholas Taleb warned the world about the 2008 financial crisis before it happened. He didn’t predict it, per say, he just evaluated the financial system and saw how fragile it was.

The world is slowly beginning to admit how terrible we are at predicting the future. Stumbling on Happiness showed us that we can’t even predict what will make us happy in the future.

“Your mistake was not in imagining things you could not know—that is, after all, what imagination is for. Rather, your mistake was in unthinkingly treating what you imagined as though it were an accurate representation of the facts.” ― Daniel Gilbert, Stumbling on Happiness

I am going to do my best to share a new lens of the world with you and convince how powerful it can be in your life. This isn’t about wishful thinking or small self-help lifehacks. This is about looking at reality as the mess it is and learning to benefit from the chaos.

I’m not going to attempt to summarize Taleb’s books, it would be blasphemy. Almost all business books I read I feel fine sharing a summary, synthesis, and some quotes. That’s all they deserve. Taleb’s work is different. Reading his work, especially Incerto (containing The Bed of Procrustes, Fooled by Randomness, The Black Swan, and Antifragile) is an experience. This post will provide a powerful perspective shift and tools that you can begin using immediately. It will not replace the books in any way.

I’ve written skimmable articles before, this is not one of them. This stuff is too important to skim. I hope you take the time to read the whole thing. If you can’t read it now then skim it and bookmark it for later.

Here is an overview of what we’re going to be getting into:

  • What Happens When You Become Antifragile: The benefits I’ve found by adopting antifragililty.
  • Understanding Chaos: A look at some of the most important ideas from Fooled by Randomness and The Black Swan.
  • Taking the Antifragile Perspective: A deep-dive into understanding what antifragility is, why it’s important, and how we can begin to use it.
  • How to Become Antifragile: Specific ways to introduce antifragility into your business, health (personal, emotional, mental, physical), social life, society, etc…
  • Heuristics and Aphorisms: Some of the most powerful and useful quotes from Taleb.
  • A Final Note on Antifragility: Refocusing and getting ready to take action.

Our goal is presented by Taleb in the Prologue of Antifragile:

I want to live happily in a world I don’t understand.

We think we need to know what’s going to happen to be ready for it. We think we need to have a perfectly clear vision of what we want our future to be if we want to avoid being homeless. We believe [click to continue…]

The Ultimate Guide To Making Your First $1 Million Online: Using Psychology And Science To Create 7-Figure Sales Funnels

Note from a Bro – This is NOT your typical guest post!

This is something every entrepreneur and marketer NEEDS to read and UNDERSTAND…

Below you’ll learn about the advanced marketing concepts and sales funnel techniques used in every successful marketing campaign out there…  

BONUS – If you make it to the end, you’ll be rewarded with Daniel’s own Email Templates to copy & paste your way to success!

Read it, bookmark it, then read it some more!


We’ve grown up in an age where choice — or at least the illusion thereof — is at a premium.

At this point, technology allows us to pretty much choose exactly what we want and get it (almost) instantaneously.

  • From choosing exactly what song to listen to at any given moment (remember when we had to use the radio and hope our song would come on?)…
  • To choosing to skip commercials or watch movies on demand (Neflix, please take my money)…
  • To selecting the precise flight we want and paying a better price for it…

The funny thing about all this convenience? It makes us feel “in control.”

We really think that we control what we buy, when we buy it, and how much we pay for it.

This makes me laugh. Ha ha ha! Do you hear my evil laugh?


Because this illusion — the facade that you’re choosing what to spend your money on — is in part, a world I’ve helped to create. [click to continue…]

The Entrepreneur’s Guide to Smart Drugs: A Nootropics Primer

brain energy

Note from a Bro:

Mansal is the guy I trust with my brain. His piracetam/aniracetam cocktail (along with unprescribed Redbulls) fueled Will and I through our marathon How To Build An Importing Empire webinar. The webinar was wildly successful and we were on our game.

Mansal has provided an actionable guide to nootropics/smart drugs. He’s paired up benefits with cocktails to give us as close to “I want this mental boost and this one and this one” as we can get right now. Enjoy!



When the difference in a cutthroat industry is a slight edge in motivation and memory, nootropics (smart drugs) can be your secret weapon.

Without getting too science-y, this introduction to smart drugs will show you exactly what mix of nootropics to take to get the benefits you are looking for. I’ve kept it simple because,as an entrepreneur, I know [click to continue…]

3 Skills You Need To Succeed In The Machine Economy

moon set

This is a “moon set”, the end can be as beautiful as the beginning (and the sun’s coming back soon)

Several months ago I gave you 10 Reasons The Future Doesn’t Include Your Job. It was scary. But it was that inspiring kind of scary. Like, “Shit, I’ve got to get into gear or I’m screwed.” Since then, the problems have only gotten more real. I believe that any (recognized) problem has a solution. This post is the answer to the questions posed.

I don’t need to tell you the world is in flux – there’s a reason why you clicked that headline. You know how difficult it is to tell up from down in the world today. You see the crazies making stupid money and the people who followed the rules starving.

What used to be scarce is now abundant. What used to be valuable is now free. What used to be the middle class is now No Man’s Land.

As machines advance further into what we thought [click to continue…]

9 Lessons From Launching a Startup In 72 Hours – On a Bus…

New entrepreneurs often run into the same obstacles. They either can’t find the right people, aren’t experienced enough, or don’t have the money…

Sometimes these are valid problems, but most of the time – they’re just excuses.

I’ve realized this by participating in many business competitions and hackathons…

Events like StartupWeekend and StartupBus never fail to change lives. I’d recommend them to any aspiring entrepreneur.

I’ve just returned from my 4th trip on StartupBus, perhaps the most extreme hackathon in the world.

What is StartupBus?

StartupBus Promo

StartupBus has (rightly) been coined the ‘Navy SEALs Boot Camp of entrepreneurship’…

[click to continue…]